Beta
Women are answering the call of entrepreneurship — in the U.S., women started an average of 1,817 businesses per day in 2019. But what does that look like, really, to a woman aspiring to found a company? Current research like this is helpful in proving that she’s not alone in pursuing this goal, but it doesn’t tell …
10 women, 10 different paths to starting a business Read More »
When we first launched OwnTrail, we started with sharing. We created the ability for women to share the trails they had blazed through life as micro acts of mentorship, in order to provide solidarity and inspiration to other women. And share they did — we have seen the most authentic, vulnerable, universally REAL trails being shared so …
While the work to achieve equity for womxn needs to be tackled from all sides, the risk of fragmentation or even derailing these efforts is very real. As I see it, the current landscape of organizations is a sea of islands. Some of these isles pop up organically like a volcanic isle from clear and …
Building bridges to accelerate organizations for womxn Read More »
We launched the ability to filter trails on OwnTrail this week, and while filtering on a website doesn’t seem too newsworthy at first glance, what it means in the larger picture is a big deal. This functionality is a step towards helping womxn see people who look like them in the places they aspire to. Representation doesn’t …
The Importance of Seeing People That Look Like Us in the Places We Aspire To Read More »
If you’ve worked with me, you already know that I consider myself a storyteller first. It’s the foundation of my marketing methodology and rationale for a career in building brands. And OwnTrail is a platform centered on stories — womxn sharing their authentic stories of the milestones and experiences of her life as micro acts …
When things were getting serious in a co-founder way, I knew I needed to have a talk with Rebekah, OwnTrail’s CEO and co-founder. Because if I was going to leave a company I loved to build a new one, the person I was building it with needed to know what kind of business I would build. Part of …
On this Mother’s Day, I wanted to give a nod to a new kind of mother that I’ve become this year: an entrepreneur growing my start-up baby. I had heard that starting a company is akin to having a baby (also akin to getting an MBA, but that’s for another time), and I can see …
We first launched the beta of OwnTrail to the public two months ago, and we have been blown away by how inspiring and REAL the trails that women have been sharing are already. The vulnerability and authenticity that we had hoped for is coming to life already, and the feedback we’ve heard from women who are exploring those trails …
There have been a lot of perspectives shared by VCs about managing startups during the age of Coronavirus, from Sequoia’s Black Swan warning to Haystack’s advice for fundraising during a pandemic. As a first-time founder experiencing a rather jarring beginning to entrepreneurship due to the sudden state of the world, these perspectives have been really insightful and appreciated. …
Fundraising in Crisis: Advice from Founder to Investor Read More »
I’m not supposed to be here. I’m not what I was told a founder looks like. I’m not who’s supposed to be in the c-suite. My CV lacks the preferred pedigrees of elite (expensive) universities and “top tier” consulting firms. I have visible tattoos and a small child instead of a tech accelerator class year. …