OwnTrail | Blog

Connections and Messages

One of the powerful things about OwnTrail is the ability for our stories to reach countless women. When you share your trail or answer questions or comments in a conversation about your trail, the work you put into owning your story can inspire every woman that needs to hear it. While the reach and impact …

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Lizzie Ann Jones and vulnerability as a superpower

Lizzie Ann works on laptop with stack of books on table nearby

Lizzie Ann Jones sees careers as stories, and hers has included chapters at major tech companies (Amazon, Expedia), running a career strategy firm (Hey Lizzie Ann) and pursuing an MBA to further hone her business fundamentals and empathetic leadership approach. Sharing her story with her network of 36,000 professionals on LinkedIn, Lizzie is blazing trails …

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Introducing Trail Guides

OwnTrail’s mission is to advance women individually and systemically. So far we’ve been tackling this from a foundation of technology, building ways for women to share their authentic life paths and browse those of others. But we know that succeeding at this major ambition also requires real human connection. And our recent survey results and user interviews …

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Different trails through career transitions

Whether by choice or chance, career changes are a fact of professional life. A 2019 survey found 49% of full-time workers have experienced a major career change, and 65% say they’re either thinking or have thought about making a dramatic shift. It’s also common to feel alone in the moment, especially when social media shows an artificial …

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10 women, 10 different paths to starting a business

Women are answering the call of entrepreneurship — in the U.S., women started an average of 1,817 businesses per day in 2019. But what does that look like, really, to a woman aspiring to found a company? Current research like this is helpful in proving that she’s not alone in pursuing this goal, but it doesn’t tell …

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