OwnTrail | Blog

Category: Big Ideas

Authenticity as a Measure of Product-Market Fit

A circle of white-frosted cherry-topped cake slices with one missing and the word 'authenticity' in the empty space

There’s a lot of talk in the startup world about product-market fit. Broadly defined, this means that there is a meaningful market that a product is targeting, and that the product is able to satisfy the needs of that market. Entrepreneurs and investors often use metrics around retention, engagement and lifetime value to define this …

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The Importance of Seeing People That Look Like Us in the Places We Aspire To

We launched the ability to filter trails on OwnTrail this week, and while filtering on a website doesn’t seem too newsworthy at first glance, what it means in the larger picture is a big deal. This functionality is a step towards helping womxn see people who look like them in the places they aspire to. Representation doesn’t …

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