OwnTrail | Blog

Rebekah Bastian

Going from inspiration to action with Help Beacons

We all need help along our journeys, but we don’t always know how to get it. Maybe we’re always the one doing things for others, and don’t feel comfortable prioritizing ourselves. Maybe we feel stigmas around needing help (thanks, social media) or see it as being transactional (looking at you, LinkedIn!). What we need is …

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10 Trailblazers That Are Building Communities for Women

#HowSheDidIt is our series highlighting different paths of women with similar experience or passion as shining examples that there’s no one right path, just the one you’re blazing. The world of women building communities for women is collaborative, not competitive — the more focus there is on supporting the many identities and experiences that make …

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Authenticity as a Measure of Product-Market Fit

A circle of white-frosted cherry-topped cake slices with one missing and the word 'authenticity' in the empty space

There’s a lot of talk in the startup world about product-market fit. Broadly defined, this means that there is a meaningful market that a product is targeting, and that the product is able to satisfy the needs of that market. Entrepreneurs and investors often use metrics around retention, engagement and lifetime value to define this …

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Connections and Messages

One of the powerful things about OwnTrail is the ability for our stories to reach countless women. When you share your trail or answer questions or comments in a conversation about your trail, the work you put into owning your story can inspire every woman that needs to hear it. While the reach and impact …

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Introducing Trail Guides

OwnTrail’s mission is to advance women individually and systemically. So far we’ve been tackling this from a foundation of technology, building ways for women to share their authentic life paths and browse those of others. But we know that succeeding at this major ambition also requires real human connection. And our recent survey results and user interviews …

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The Importance of Seeing People That Look Like Us in the Places We Aspire To

We launched the ability to filter trails on OwnTrail this week, and while filtering on a website doesn’t seem too newsworthy at first glance, what it means in the larger picture is a big deal. This functionality is a step towards helping womxn see people who look like them in the places they aspire to. Representation doesn’t …

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